Print Marketing - Dinosaur or Phoenix?
by Bill Kennedy
Recently, a client of mine asked if I could start running ads for her house in the local newspaper. I explained to her that my internet advertising was much more effective, and cited the numerous studies that have proven such. It got me thinking, though… how much of a dinosaur is print marketing?
I think that it all depends on the TYPE of marketing that you do. If you’re just running image ads, or ads with no direct response marketing aspect, then the ad is basically pointless. On the other hand, direct response marketing still has a place in the print ads. Read more
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