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By Kalena Jordan (c) 2008

If I was to ask you right now “Are you absolutely certain that your web site is optimized for high visibility in search engines?”, what would you say?

What if I was to ask “What position in the major search engines does your site appear in for your target search terms?” Or how about “Does each page of your site have tailored Title and META Tags?”

If you would answer “No” or “I don’t know” to any of these questions, you would be amongst the 60% of web site owners whose web sites are missing out on traffic because they are not designed for search engine compatibility. Has your web designer optimized YOUR site for your target keywords? Have they made sure it is visible in Google and the other major search engines? More than likely, you don’t know because they haven’t told you. Ask them today! More

by Lisa Barone, August 15, 2008

Conference networking is one of the most compelling reasons for professionals to attend events in their niche. However, for introverts, the only difference between conferences and your horrifying experience as a 13-year-old in P.E. is that you wasted a considerable amount of money to feel tortured and uncomfortable.

You shell out $1,500 to attend your industry’s premier conference, go through the hassle of coordinating time off work and accept that you will be paying out the nose in travel, eating and lodging expenses. Then, when you get there, you don’t speak to anyone in the sessions and spend the afterhours hidden away in your hotel room flipping through the same nine television channels. For three days, you avoid the Birds of a Feather lunches, hold up the walls during social functions and effectively meet no one. Read more.

How To Optimize Your Site With GZIP Compression

Compression is a simple, effective way to save bandwidth and speed up your site. I hesitated when recommending gzip compression when speeding up your javascript because of problems in older browsers.

But it’s 2007. Most of my traffic comes from modern browsers, and quite frankly, most of my users are fairly tech-savvy. I don’t want to slow everyone else down because somebody is chugging along on IE 4.0 on Windows 95. Google and Yahoo use gzip compression. A modern browser is needed to enjoy modern web content and modern web speed — so gzip encoding it is. Here’s how to set it up. Read more.

Recently, a client of mine asked if I could start running ads for her house in the local newspaper.  I explained to her that my internet advertising was much more effective, and cited the numerous studies that have proven such.  It got me thinking, though… how much of a dinosaur is print marketing?

I think that it all depends on the TYPE of marketing that you do.  If you’re just running image ads, or ads with no direct response marketing aspect, then the ad is basically pointless.  On the other hand, direct response marketing still has a place in the print ads. Read more

“Learning HTML and CSS has never been so much fun!”

• Build a fully-featured web site from scratch using HTML
• Use CSS to add style to your website and help you with page layout
• Learn the tricks to creating graphics especially for the web
• Make your web site interactive with forms!
• Find how easy it is to get your web site online
• Keep people updated by adding a blog to your site

Successful brands are those that occupy a special place in the hearts and minds of their customers. Standing out by standing for something. Something unique, something relevant, something compelling to their loyalists.

http://www.brandhaus.com.au/brandhaus.aspx

Crummy Content

Content is by far one of the most important parts of a website. It can help a business gain traffic as well as increase sales and viewer interest. Ignoring your content is website suicide. This does not mean posting a ton of links instead of tangible articles on your resource page. Create or edit articles and information that is attention getting and newsworthy. Also, do not link every word on your article to an off- or on-page; it is distracting and unnecessary. When writing fresh content, leave the jokes to the comedians. People may not understand your humor and can even be offended by it. This will most certainly drive viewers away from your site.

Terrible Text and Bawdy Backgrounds

After you have some content, do not ruin it by making it unreadable. Avoid fancy scripts, centered text, flashing items and overuse of bold and italics. Pick a script that’s easy to read and bold/italicize only what’s important like subheads, keywords and focal points. Next pick a background that does not take away from the text. For example, white text on a black background, dark text on a dark background and light colored text on a white background is not appealing and sometimes difficult to read. You want to attract ever type of reader in every age group, therefore keep your text and backgrounds simple and neutral. Confusing text and background combinations highlights chaos and a lack of control. This is not the message you want to send to potential clients

Keep it Simple

The last thing your business needs is for Internet users to run away from your site for good. Make it easy on yourself and on your viewers by keeping your web design simple with a branded look and salivating content. Solid web design can help your business keep customers searching your content. Remember to just keep it simple.

SpeyerGraphix specializes in building and marketing strong and clear branding strategies that take full advantage of the latest developments on and offline. We have over 25 years of experience in helping businesses and corporations create branded images for products and services, helping to convert visitors into buyers. To learn more about branding and its benefits, log on to http://www.speyergraphix.com or email Bob Speyer at bob@speyergraphix.com

Knowing where people are searching or what articles they are reading can help you eliminate the guesswork and to plan your next marketing strategy. Instead of having your marketing team research and calculate what would work for certain demographics depending on psychology and location, you can have them look at people’s pathway data instead. This will help your team discover what people want. You can gear special offers, e-reports or product and service launches toward people who might actually be interested based on their online behavior. Take my client for example, if she finds out that more people are interested in phytonutrients, she could promote her services and offer a FREE phytonutrient sample for the next 50 people to sign-up.

Increase Your Brand Awareness

Behavioral targeting can also be used for online branding, leading people of all interests and geographical locations to your website. When you send out ads to people who are searching in your field of expertise, people will respond whether it is simply brand awareness or click to your site. If the people you are marketing to have been searching in your field of expertise, it is only a matter of time before your brand is established in their memories.

Although behavioral targeting is new, it is gaining popularity in becoming the next big thing in marketing. As with many brand new marketing strategies, inconsistencies arise. However, behavioral targeting when applied right can produce better results, increasing your click-through rate and exposing your brand.

Targeting the Right Solutions Get Results

SpeyerGraphix specializes in building and marketing strong and clear branding strategies that take full advantage of the latest developments on and offline. We have over 25 years of experience in helping businesses and corporations create branded images for products and services, helping to convert visitors into buyers. To learn more about branding and its benefits, log on to http://www.speyergraphix.com or email Bob Speyer at bob@speyergraphix.com